When Chrysler emerged from bankruptcy, there were a lot of questions over whether or not the Auburn Hills-based automaker could stage a comeback. When after months of profitability, as well as establishing a new reputation as a reliable and classy automaker, Chrysler certainly seems well placed to re-established itself as an American icon. It owes some of that success to an excellent ad campaign with the tagline “Imported from Detroit,” a theme the Pentastar has run with.
It isn’t just ads featuring Eminem that has Chrysler rekindling its Detroit-area roots. Today Chrysler announced a new limited edition of the 300 sedan designed by Detroit-based John Varvatos, who has build an entire brand of luxury goods with an industrial feel. It is a perfect fit for an automaker like Chrysler.
For those who don’t know who John Varvatos is, it is probably because you aren’t the kind of person who spends $900 on a pair of worn-out boots. We won’t hold that against you, because honestly, the prices on some of these clothes make the Chrysler 300 SRT8 look downright affordable.
Then again, Chrysler is an aspiring luxury brand, so teaming up with Varvatos makes sense. The John Varvatos Limited Edition will come in a unique Phantom Black tri-coat. Meanwhile the chrome is replaced by dark titanium wheels and accents on the exhaust tips and grille, as well as smoked LED rear taillight lenses, and the Luxury Edition gets chrome wheels and grille.
But the inside has the biggest change, where pewter metallic leather seats that look ripped for Varvatos own wardrobe welcome your rear end. The panel clock and gauge cluster have also been upgraded to match Varvatos own watch design. You can get these cars with either the Pentastar V6 or HEMI V8 engines, though pricing has yet to be announced.
Judging by what Varvatos charges for a leather jacket though, we can say with some degree of certainty that it won’t be cheap.