With a 640 horsepower V10 and a racing pedigree stretching back more than two decades, it isn’t a matter of who wants a SRT Viper, but rather, who can afford one. With a starting price right around $100,000, there aren’t many who could actually afford the Chrysler supercar. And those that can have an abundance of options in that price range, from darling of Wall Street the Tesla Model S to the all-new Corvette C7, which can be had for half the price.

This combination of factors has resulted in an unfortunately sales slump, and according to Automotive News, Chrysler has decided to idle the Conner Avenue Assembly Plant where the Viper is built. As a result, 91 of the 150 workers were laid off as Chrysler tries to match supply and demand.

The numbers tell the story here, with Chrysler moving just 591 Vipers through all of 2013. The numbers are even worse for the first two months of 2014, with just 91 Vipers finding new homes. While the winter weather and endless snow storms certainly aren’t helping, it’s become apparent that the new Viper isn’t the cool kid on the block anymore, with over 756 unsold cars at the beginning of March, a 412 day’s supply. In other words, Chrysler could not build a new Viper for more than a year, and still have some left over.

Of course Chrysler is quick to point out that the new assembly plant is designed to be easily idled, and this is all a part of the plan. Still, executives must be looking with envious eyes at cross-town rival GM and its hot-selling Corvette Stingray, which has a waiting list for certain configurations for months.

What can Chrysler do to juice Viper sales? How about a HEMI V8-powered “entry level” Viper for starters?