Apparently, we Americans just aren’t all that colorful. According to the Detroit Bureau (quoting from a PPG survey), as well as Chrysler’s group sales for 2011 and 2012 model year vehicle sales, white is the hue most preferred by Yankees.
The Detroit Bureau’s report stated, “At 21%, white not only rolled into the top spot but displaced the perennial favorite, silver, which slipped just a micron behind black. With white, black and silver all coming in at over 20%, the rest of the spectrum had to pick up the scraps.”
Thankfully, Chrysler Group’s Facebook and Twitter feeds voiced a slightly different view pertaining to their favorite colors. When asked to rank their preferred tint, white still came out on top, but followed by an equally uninspired spectrum:
- Bright White Clear Coat
- Brilliant Black Crystal Pearl Coat
- Bright Silver Metallic Clear Coat
- Black Clear Coat
- Deep Cherry Red Crystal Pearl Coat
Other colors followed, but with some considerable distance; orange (Mango Tango), green (olive), blue, gray, silver, yellow, tan/light brown and fuscia.
For a brand known during the heydays of the 1960s for their “High Impact” colors, it’s a little disheartening to know that public tastes have swayed from bright and brilliant to boring and blase. Of course, Chrysler charges anywhere between $300 (Toxic Orange) to a staggering $1,000 (Redline Pearl) for its more brilliant colors, which is pretty ridiculous.