Like Camaros? Love the late, great Dale Earnhardt? Miss the Intimidator Camaro SS, last seen in 2001? Then we’ve got good news… Dale Earnhardt Chevrolet is reintroducing the dealer-installed package as an option on 2011 models, which will include both cosmetic changes as well as an unspecified supercharger. Also on deck is the Dale Earnhardt Legacy Package, in three different flavors of cosmetic and performance enhancement, which will be available on most new vehicles and which they vow to keep affordable for the “blue collar” buyer. Finally, the Dale Earnhardt Signature Series will encompass a collection of singular, themed vehicles built throughout 2011.

Original Press Release:

Dale Earnhardt Chevrolet is proud to officially announce the production of the 2011 Intimidator Camaro. Not since 2001 has this execution of style and speed been released into the hands of drivers nationwide. Unlike other editions, which are out there mired in the middle of the pack trying to gain position, the Intimidator Camaro carries the name that is synonymous with charging to the front. This car lives up to that name in every aspect. This supercharged, production model makes great use of NASCAR style and speed. Paying homage to the days when the NASCAR race car and the car you drove weren’t all that different. With an expected first quarter release date, keep your fire suits ready and your pit crew on standby because this machine will be on track soon!

But we are not stopping with that! Our second announcement is the reintroduction of the Dale Earnhardt Legacy Package. Three different Dale Earnhardt cosmetic/performance packages will be available on most new vehicles. You don’t have to spend thousands trying to take your run of the mill new car and make it something special anymore. Now you have the opportunity to purchase your new vehicle with the style and performance that Dale Earnhardt himself would have been proud of. The best thing about this package is it will just cost you a little over invoice price. Dale’s fans were always the blue collar, working man and woman. So this package is designed to be the E for all!

Thirdly we re-introduce the Dale Earnhardt Signature Series. A collection of one off, themed vehicles to be built throughout the year. Vehicles that blend innovation with creativity to produce machines that will blow your mind. Much like our founder did for you every Sunday on the track. These Signature Editions will be our testing grounds for new developments, new design angles and just pure, raw passion for racing and automotive all wrapped up in extremely valuable, collectible vehicles.

Finally, in the spirit of innovation, our last project of the year will be a highly sought out present for every truck enthusiast. It is no secret that Dale Earnhardt was an avid outdoorsman. Well his passion for the outdoors was passed along, in great amounts, to his firstborn son, and racing veteran, Kerry Earnhardt. In a collaboration with Kerry Earnhardt, Dale Earnhardt Chevrolet will be producing a history making truck series under the Kerry Earnhardt name. These trucks will be equipped for the outdoorsman and will be like no other. Keep an eye out for details on the Kerry Earnhardt project as the year progresses.

With all of these announcements of our upcoming Earnhardt Series vehicles we have no other choice but to dub 2011 as Year E. So keep your spotter on our websites, facebook, twitter, youtube and flickr accounts for released information, pictures or video. And always remember, “Intimidate, don’t Imitate.”