Like Led Zeppelin and their plagiarism suit , Dodge is revisiting a battle from more than 40 years ago. Seems the company Scat Enterprises has owned the term “Scat” for almost 50 years. Dodge debuted the name in 1968, as a performance option on the Coronet, Dart, Super Bee, and Charger and there was even a groovy Scat Pack Club where you could buy performance parts and some cool threads.
Then it gets tricky. According to Left Lane News , Scat Enterprises, a California-based manufacturer of aftermarket engine components for a myriad of auto marques, is putting the squeeze on Chrysler, er I mean FCA, and filing a lawsuit against the automaker for alleged trademark infringement. Scat Enterprises claims they’re not merely being annoying gold diggers, having previously shot over a cease-and-desist letter to Dodge way back in 1968, the same year as Richard Nixon’s inauguration.
Dodge pulled the plug on the Scat Pack option in 1971, though it is unclear whether that was a result of Scat’s shot across their bow. Fast forward 42 years and the fur started to fly again. Dodge brought back the name for the Challenger Scat Pack in 2013, even after they were denied use by trademark office.
Now with the same argument as before, Scat Enterprises is demanding Chrysler pay damages and surrender all Scat Pack products and all likenesses to be destroyed. Chrysler is holding firm. In a written response, it claims the lawsuit is without merit and Scat Industries simply sees a cash cow.
The former Pentastar gang called it an “opportunistic attempt to hold Chrysler hostage just days before the upcoming SEMA show. Chrysler will vigorously defend itself against this attack and look to enforce its own rights in this moniker.”
Either way, some of the coolest “mascot” advertising was done for Dodge during this period and while these two duke it out, lets look back on the baddest motorized bumble bee of all time.