Scat Pack Dust Up – Chrysler Sued for Trademark Infringement

Like Led Zeppelin and their plagiarism suit , Dodge is revisiting a battle from more than 40 years ago. Seems the company Scat Enterprises has owned the term “Scat” for almost 50 years. Dodge debuted the name in 1968, as a performance option on the Coronet, Dart, Super Bee, and Charger and there was even a groovy Scat Pack Club where you could  buy performance parts and some cool threads.

Then it gets tricky. According to Left Lane News , Scat Enterprises, a California-based manufacturer of aftermarket engine components for a myriad of auto marques, is putting the squeeze on Chrysler, er I mean FCA, and filing a lawsuit against the automaker for alleged trademark infringement. Scat Enterprises claims they’re not merely being annoying gold diggers, having previously shot over a cease-and-desist letter to Dodge way back in 1968, the same year as Richard Nixon’s inauguration.

Dodge pulled the plug on the Scat Pack option in 1971, though it is unclear whether that was a result of Scat’s shot across their bow. Fast forward 42 years and the fur started to fly again. Dodge brought back the name for the Challenger Scat Pack in 2013, even after they were denied use by trademark office.

Now with the same argument as before, Scat Enterprises is demanding Chrysler pay damages and surrender all Scat Pack products and all likenesses to be destroyed. Chrysler is holding firm. In a written response, it claims the lawsuit is without merit and Scat Industries simply sees a cash cow.

The former Pentastar gang called it an “opportunistic attempt to hold Chrysler hostage just days before the upcoming SEMA show. Chrysler will vigorously defend itself against this attack and look to enforce its own rights in this moniker.”

Either way, some of the coolest “mascot” advertising was done for Dodge during this period and while these two duke it out, lets look back on the baddest motorized bumble bee of all time.

68scatpack-02-03

Love the Bumble Bee

About the author

Dave Cruikshank

Dave Cruikshank is a lifelong car enthusiast and an editor at Power Automedia. He digs all flavors of automobiles, from classic cars to modern EVs. Dave loves music, design, tech, current events, and fitness.
Read My Articles

Hot Rods and Muscle Cars in your inbox.

Build your own custom newsletter with the content you love from Street Muscle, directly to your inbox, absolutely FREE!

Free WordPress Themes
Street Muscle NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Street Muscle - The Ultimate Muscle Car Magazine

streetmusclemag

We'll send you the most interesting Street Muscle articles, news, car features, and videos every week.

Street Muscle - The Ultimate Muscle Car Magazine

Street Muscle NEWSLETTER - SIGN UP FREE!

We will safeguard your e-mail and only send content you request.

Street Muscle - The Ultimate Muscle Car Magazine

streetmusclemag

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...


fordmuscle
Classic Ford Performance
dragzine
Drag Racing
chevyhardcore
Classic Chevy Magazine

Street Muscle - The Ultimate Muscle Car Magazine

Thank you for your subscription.

Subscribe to more FREE Online Magazines!

We think you might like...

  • fordmuscle Classic Ford Performance
  • dragzine Drag Racing
  • chevyhardcore Classic Chevy Magazine

Street Muscle - The Ultimate Muscle Car Magazine

streetmusclemag

Thank you for your subscription.

Thank you for your subscription.

Street Muscle - The Ultimate Muscle Car Magazine

Thank you for your subscription.

Thank you for your subscription.

Loading