Chrysler’s 2011 Super Bowl commercial, Born of Fire, was been honored this weekend with five awards at the Cannes Lions 58th International Festival of Creativity.

Four Gold Lions were awarded to the brand for Best Direction, Best Use of Music, Best Script, Best Automotive Commercial and Best Editing. The brand also took home a Bronze Lion for Best Editing.

“The Chrysler Brand is humbled to be awarded with such a prestigious honor at the Cannes Lions International Festival of Creativity,” said Olivier Francois, President and CEO – Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.

“The ‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury.”

Cannes Lions is the world’s leading celebration of creativity in communications, where more than 24,000 entries from all over the world were showcased and judged. Born of Fire was first shown during the 2011 Super Bowl. Designed to generate a conversation about the Chrysler brand and the new 2011 Chrysler 200 sedan, the spot was a part of the company’s Imported from Detroit campaign.

Chrysler brand chose internationally known Detroit-native, Eminem and his song Lose Yourself, fitting with the ability to do anything one sets their mind to and that failure is not an option, principles the company and its employees have adopted since the comapny’s restructuring.