We know you love old-school Detroit muscle, but have you ever thought about wearing it? No, we’re not talking about the seatbelt latch belts that kids are wearing these days or even a t-shirt that has a vintage logo on it, we’re talking about jeans.
Yeah, we were confused at first too, but it just so happens that a New York designer has actually taken inspiration from classic Detroit muscle cars and translated it into a designer jean line. Check out this video about designer Donwan Harrell’s automotive inspiration for his PRPS Jeans line, compliments of Ridelust.
Harrell grew up with a love of cars like most of us, although the closest thing his family had to a muscle car was a supped up Dodge van. Still, his dad’s passion for making the van unique and racing it around was enough to push Harrell into the world full of automotive enthusiasts.
That didn’t mean that his designer intuition and love for cars translated into a career of car design, however. Harrell’s choice was actually to pursue a career in fashion but American muscle cars are still a major part of his life.
Now when you think of fashion design, most of us think of New York Fashion Week, supermodels and trends rather than cars. But Harrell uses his love of cars, especially the iconic Chrysler winged cars, to inspire the trends he is now creating. After buying a winged car of his own, the ideas just started to flow.
Artistically, Harrell converted the ’69 Daytona’s look into a cherub logo for his PRPS (short for purpose) Jeans company. Following suit, he gave his company the “Bruised Not Broken” tag line with inspiration coming from the damaged, yet beautiful state in which he bought his Daytona in.
Now, with old car memorabilia in the PRPS Jeans working studio and plenty of Detroit muscle in his own garage, Harrell creates new jean designs that convey certain lifestyles. The grease, holes and dirt that end up on jeans from working on cars act as contributing inspiration for some jean styles.
While converting a classic American muscle car into a pair of jeans is a bit of a stretch, the idea and inspiration is kind of cool.
It must be, with a single pair of PRPS Jeans running between $200 and $400. But then again, how many pieces of a ‘69 Daytona could you buy for a couple hundred bucks?