Video: “How To Change Cars Forever” Dodge Dart Commercial

Dodge needs a breakout hit in the compact car department, and they’re hoping the Dart fits the bill. And at least on paper, the Dart has a lot going for it, with a 184 horsepower engine available on upper trim levels, tons of standard equipment, and a bolder look compared to other compacts. But all of that means nothing if it isn’t marketed right.

Thankfully though, the first full-length commercial for the Dart comes through with a fast-paced and entertaining commercial called “How to Change Cars Forever.” That’s quite the statement, and the Dart commercial certainly delivers.

The commercial is essentially a how-to list for making a game-changing car, and while it is certainly done tongue-in-cheek, there is a hint of truth to it. Designers are a notoriously fickle bunch, and it isn’t much of a stretch to imagine that Dodge designers went through multiple sketches and clay models before settling on a final design.

Then there is Travis Pastrana, who makes a guest appearance in the 600 horsepower, AWD Dodge Dart rally car. And the part about kicking out committees, followed by a three-wheeled Reliant Robin falling over on its, was pretty darn funny if you ask us. But we’re asking you…what’d you think of the Darts premier commercial?

About the author

Chris Demorro

Christopher DeMorro is a freelance writer and journalist from Connecticut with two passions in life; writing and anything with an engine.
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